Clickbait title aside - there are a couple of reoccurring problems I see when people discuss zeroing a rifle. Are you doing any of them?
The Swarovski STR80 - phenomenal glass, and a reticle.
It's the pinnacle (price wise at least) of 'smart' optics. But does the price of the Swarovski dS really equate to value? Like many things premium, it's a yes, no, yes, kinda answer.