fbpx

Content Creation

I have always prefer the angle of providing content that is educational for the reader, and wrapping your product into it. It makes it more appealing to all readers, not just those looking for a review of a specific piece of gear.

Reviews & First Looks

Often, it's a case of me contacting a manufacter because of a product I like the look of and want to check out. I always want to go beyond the obvious and talk about how a user might acutally integrate it into their own use.

Social Media

The obvious is Facebook - but Instagram as well. Not just a link to the article, but inclusion in stories and posts. Tagged, un-tagged - we work a balance of obvious 'sponsored' content and simple inclusion of the kit on what we do.

Long Tail Branding.

More than just a flash in the pan, we help create long term, long-lasting brand awareness and loyalty. We have seen brands we work with grow and grow and grow. More than just 'influencing' we help with culture change.

The Metrics

Beyond this - I get recognised most times I head to a shop, range or out in public. The amount of conversations I have about gear over the bonnet of my car is quite something, and a little bit inconvenient sometimes! 😉

38k
Monthly Site Visits
2k
Newsletter Subs
8m
Average Time On Site

22500

Unique Visitors Every Month.

The Socials

18,700FansLike
1,962FollowersFollow
35FollowersFollow
808SubscribersSubscribe

Quietly influencing for over a decade.

“It would appear that you have “the power” with social media…. After posting the video yesterday we got about 120 views in a couple of hours, our best result to date. After your share however it went up a little…. We gained 1200 views in 45 mins and now have 2484 people reached, outstanding! The Bloke has a bit of pull! Thanks for your help with all of this, a fantastic result!”
Dougall - North Auckland Deerstalkers

Associate knowledge with your product.

Sales 101 is associating a positive emotion to your product. Get the buying in a positive happy state, put your product in front of them. Simple. However, we have been doing it for so long now, that many of us are burnt out, and experience what is known as banner blindness.
But - adverts are what people know, provide a metric (CPM) and a traceable.
My readers are generally looking for information beyond a list of features from suppliers marketing. Like me, they are interested to see how they will solve their problems, sometimes even problems they have not even uncovered yet.
By providing knowledge and information that helps them better their lives and improve their skill set, we incorporate positive emotions (growth, self-betterment, success = happiness & fulfillment) but additionally, incorporate your product into the methodology of their thinking.
- Long Tail Content - SEO rich
- Explaining how the advantage of the features actually benefits the reader (FAB)
- Backlinks to your site with special deals/vouchers as a call to action

, About Us

Demographics

The majority of my readers are male. However, the split might not be what you expect - it sits right around 75/25 percent male/female and I get plenty of messages from females either getting into things themselves or, looking for information to guide purchasing decisions for the blokes in their lives. Age-wise, the small majority is in the 25-34 bracket, followed up by 45-54 then 35-44 years. It's really just an even spread from 25 to 65+ though.
It's hard to reliably drill down much more than - so I will talk about intent. I started this site to document my learning - so it can lean towards the basics. But - I learn quick - so there is now also plenty of deeper articles - some of which are actually used as reference papers in places you might be surprised to hear know, but, just to sound mysterious (and some other, obvious reasons), I can't tell you much more about.
I am attracting a lot of new people looking to get into the outdoors, hunting and shooting. At the same time, these are people that like good coffee, nice food and well, some of the nicer things.
If I haven't made this clear in my language already - this means new customers for you.

Geographics (?)

I am based in NZ, and that is where the bulk (around 45%) of my readers come from.
However, that is followed by 30% from America and the rest made up from Australia, the UK, Canada, South Africa, Germany, Ireland, France, Sweden and the rest of the world. This little ol' blog in NZ really does have an international following.
Locally, most of my traffic comes from the metro centres - Auckland, Wellington, Christchurch. Palmerston North makes a surprise entry in the charts though! I am from Auckland. I am openly a hipster hunter. I talk with an Aucklander's accent. We also have the largest population base.

, About Us
, About Us

Traffic

Around 60% of my traffic is from organic search - people looking for specific information. This source is a result of an intentionally long-tail content goal. It is providing information for people to use. Second up, we have social - primarily Facebook. 30% comes from there.
Finally, 10% of my traffic comes from people who know the site are regularly visiting it by name to read what's new.
47% are on mobile, 45% on desktop and the rest tablet.

Some of the people we work with...